Buyers and sellers, teachers and students, yin and yang! And in real estate, agents and clients! Both members of these pairs need each other to function effectively.
As a new real estate agent, how do you get these clients for your business to function?
One answer: Lead generation. This is a process of acquiring and turning prospects who are interested in your company’s product or service into leads. For a real estate company, that would be someone who wants to use your services to rent, buy, or sell a home.
8 Powerful Real Estate Lead Generation Ideas for New Agents and Realtors
Generating leads can be difficult for those who are just getting started as real estate agents. In real estate, no lead, no client and so no money! So, it is important to learn how to generate leads as a newbie real estate agent or realtor. Here are the 8 powerful real estate lead generation ideas for new agents and realtors.
Google is more than simply a search engine for you as a new real estate agent. It is true that Google dominates the online search business, with 63.5% of all searches passing via its engine.
That’s not all, though! Ever heard of Google My Business?
Google My Business is a free platform offered by Google. It enables business owners to create a unique page to market their brand using photographs, a Google Maps location, and client testimonials.
To be prepared for any new Google algorithms that are announced, you should keep this platform updated and optimized. For company pages that receive enough favorable ratings, it also has a preferential ranking method.
Reviews can have up to 10% of an impact on how search engines rank their search results, among other factors. Create a place for reviews on your email after building your business page. This is a useful method for social proofing and recommendations.
Google Ads is yet another way to use Google!
You can use Google advertisements to promote your real estate company on the search network, display network, Google Shopping network, video campaigns, and app campaigns. One of the Google ad types for real estate is the Google Lead form extensions, a marketing tool intended to draw viewers in with a call to action that is placed in a responsive form beneath the ad.
After being built in Google Ads, the lead form extension is then included in a campaign for search, video, and discovery. You may alter the Google lead form extensions to match your real estate marketing objectives, and Google ads are an effective option for lead generation.
2. Professional website
Your brokerage will most likely provide you with a page on their website as a new agent, but it is critical that you build your own web presence. Every real estate investor who wants to grow their business should have a brand website.
From Zillow to Trulia to Realtor.com, each site receives over 80 million unique monthly visitors. This is the type of traffic you need to turn into leads. Your website should include your current listings, contact information, and a section for client testimonials and reviews.
This helps you develop a personal brand and highlight your strengths. It also ensures that your presence in the local market remains consistent, even if you change brokerages.
In addition, the website should function as a direct lead generation tool. The simplest method is to include lead generation forms on your website. Lead generation forms are online forms that website visitors can use to provide their contact information.
Don’t forget to optimize your website. Search Engine Optimization is one of the most effective marketing techniques available to investors.
It is the practice of optimizing your web content so that a search engine will show it as the first result for a specific keyword search. So, when someone searches keywords or terms like “realtor,” “real estate agent,” “best real estate agents,” etc., you want your website to appear on the first page.
3. Community Marketing
Charity, as the saying goes, begins at home. So, what better place to begin than in your own backyard? Participate in your community. Make an effort to meet with local companies, contractors, and repairmen. Participate in all of the town’s major events, and consider setting up a booth if it will aid in networking.
The idea is to create a referral network of people who can help generate new leads. Discover what the residents enjoy and keep it on hand, or discuss it during open house events.
The neighborhood where you work and reside might be a great source of leads. You can become a trusted source of real estate information by building your brand and reputation in the community.
Word of mouth and personal validation are powerful tools that work without your intervention—the simplest form of lead generation.
As a result, maintain a positive relationship with your neighbors. Make those in your neighborhood your first call when they want to purchase or sell a house.
4. Community pages
Buyers and sellers can find property information on your real estate website’s community page.
Community pages are a significant source of content for your website. It provides up-to-date information to buyers and sellers, such as the population of the neighborhood where you work and reside, the cost of living there, history, demographics, and other helpful information.
People looking for properties in a specific location can find your website through search engines, click through, and conduct research on houses you have listed on your website in that area. You gain more traffic that can be converted into leads. To convert traffic into leads, give a free pdf of the region in return for visitors’ emails, for example. This will allow you to stay in touch with them and nurture them into clients.
There are additional sections where you may address frequently asked questions about the region. Answering these questions clearly and systematically can boost the website’s authority in prospects’ minds and increase its Google rating.
When done correctly, you should appear on the top page of Google when someone searches for ‘Realtor city-state’ or ‘real estate agent city-state.’ Prospects conducting searches like this want to hire a real estate agent immediately.
5. Social Media
You represent your brand as a real estate agent. And if you want to survive in today’s market, you need a strong social media presence, just like any other brand.
In recent years, social media platforms have given real estate agents a platform to market homes, network with other agents, and cultivate relationships with potential clients.
Make sure you have profiles on platforms, such as Facebook, Twitter, and Instagram. You can promote yourself and your listings using any of these platforms. They provide potential customers with a tangible point of reference so they can learn more about you and your offerings.
Also utilize online communities such as Facebook groups, Twitter conversations, and Instagram comment areas to attract leads and promote yourself as a competent, helpful, and consulting resource for potential clients.
We also have some powerful tools to help your social media marketing. Check the description below or go to soldouthouses.com for more details!
6. LinkedIn Leads
Many still overlook LinkedIn, a service intended just for professional contacts. Whether you like it or not, LinkedIn has overtaken other social media as the leader in social business. Instead of competing with celebrity content and news on other social media sites, why not use the site that was built for professional networking?
LinkedIn provides access to a vast professional network, making it ideal for launching successful real estate lead-generating campaigns. Post-attention-grabbing content biweekly or weekly to add relevant information. Using this strategy, you will begin to receive connection requests and followers.
Join LinkedIn communities that your target audience is likely to frequent. That might resemble a group for nearby property speculators or one for first-time homebuyers.
Once you’ve established a connection, give a persuasive pitch, follow up with potential customers, and offer to take their calls to answer any more questions they may have.
When used in conjunction with LinkedIn’s distinctive algorithm, which meets the needs of potential customers by connecting your company’s content with interested parties, your relationship-building strategies will rise to a higher level.
Retargeting advertising on LinkedIn can also be easily set up using platforms like HubSpot, especially when using the contact targeting feature.
7. Video Marketing
Videos tell the story better than pictures. Listings that include video walk-throughs generate more interest.
According to 68% of marketers, promotional video generates the highest ROI, and 72% of customers say they’d like to learn about a product or service through videos.
Making an educational video about your real estate business will allow you to significantly improve your lead-generating efforts. It saves time for those who are searching for a realtor because their inquiries are answered in the films.
Make a video and share it online! Remember that 86% of home buyers and sellers begin their search online.
Despite the fact that videos are currently the rage, real estate investors haven’t fully embraced this marketing trend. A virtual tour of the property can significantly improve the sale of the property.
A video walk-through can be a unique way to generate real estate leads because it can assist potential buyers in visualizing themselves as the property’s owners. They can use it to view every room and examine even the most minute features of the house.
A drone can be used to record a video walk-through with a trained pilot operating it. To make the prospects understand that you are the right agent for them, you can run, walk, or fly across the property with them.
8. Social Media Ads
Another way of using social media for lead generation is using ads. It could be Facebook ads, Twitter, or even Instagram ads.
You can target the right audience with Facebook ads by location, demographics, and interests.
Facebook Leads Ads assists you in generating real estate leads at a lower cost on both mobile and desktop. When users click on the Lead advertising, they are taken to a pre-populated form that contains personal information, such as their name and email address. Then, all users have to do is confirm their information or add some information to it before submitting it.
The pre-filled form, which allows for native ad submission, is another feature of Leads Ads. This implies that your potential lead will not have to leave the app to complete your form.
Twitter advertising, like Facebook advertising, can potentially drive significant traffic to your brand. Like other forms of advertising, it requires an awareness of your target audience and their behavior. Twitter ads are very inexpensive to create, and statistics show that users spend 26% more time viewing ads on Twitter than on other platforms.
So all you need is a sufficient marketing budget to run tests over time until you achieve a profitable campaign.
If you want to reach a younger audience for lead generation, you should also think about Instagram and Tiktok ads. Although they are more expensive, they have a larger audience among millennials.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.