As a realtor, do you ever feel like you’re trying everything to reach your ideal prospects, but nothing seems to be working out?
One major cause of failures in the real estate business is the inability to generate and convert leads. This can be caused by the inability to get yourself in front of those leads so they can see what you are offering.
The failure might be because you’re not providing the proper material or utilizing the right terms, and, as a result, your blogs and websites rank so low that potential prospects hardly see you. You could have the best deals, but if no one knows about them, then they’re worthless.
There’s good news. With the right digital marketing strategies, you can attract, nurture, and convert those prospects into leads and put yourself right where they can see you, leaving them no choice but to check you out. What does this mean for your business?
Sales! Massive sales! You’ll be ridiculously high amounts of money through the steady inflow of clients made possible by these strategies.
In this article, we will be highlighting the 9 digital marketing strategies for real estate agents. Read the article to the end as we show you the best digital marketing strategies to help you attract, reach, and convert more easily. The 10th one will surely leave you open-mouthed.
1. Create a Social Media Marketing Strategy
Posting real estate-related content on your Facebook or Instagram account every once in a while is one thing but having a full-fledged social media marketing strategy that’ll yield the results you’re looking for is what matters the most!
Here are some suggestions for great information to share on your social media channels: Listings, whether new or current, Team biographies (if you run a real estate brokerage), Case studies, Success stories, and relevant blog entries.
Granted, creating an effective social media strategy may be very difficult no matter how experienced you are. However, some tools like Buffer were developed just for that purpose. They’re designed to easily aid social media content development and scheduling.
One fundamental rule when developing social media techniques for your real estate business is sharing varied Content. Also, make your Content useful to a broad audience and not just leads who are looking to the market to buy a new home. Both buyers and sellers should benefit from what you put out
If you want to save time and money on creating social media content, be sure to check out our 365 done-for-you social media posts at soldouthouses.com/365doneforyoucontent.
2. Develop a user-friendly website
Can you remember the times you opened a website only to close it quickly because it just wouldn’t load fast enough? Can you recall the disappointment you felt when you had to check something out in a hurry, but it failed to load quickly?
That’s the same way your prospects will feel if your website isn’t optimized for mobile. With so many links and pictures, realtor websites can sometimes be a web developer’s nightmare.
However, as a real estate agent, you can create a responsive website that is optimized for mobile surfing with the help of a competent web designer and an understanding of what your clients want.
According to statistics, more than 40% of real estate website views come from mobile devices. In other words, nearly half of all online viewing is done on a mobile device; thus, if your website is not designed to be responsive on mobiles, your clients will be unable to visit your site easily.
If you don’t know what that means to your business, you’ll be leaving a whole lot of money on the table. Here’s what you should do instead.
To provide your clients with the greatest experience possible, your mobile-friendly website should have the following content:
- A list of all new listings
- Content to help them through the home-buying process
- Links to key moving-related services, such as attorneys, movers, and house inspectors.
- Images that are optimized for mobile screens
- A faster loading speed
In addition, implement a live chat feature on your website. Your real estate business is exceptionally people-centric. This means that it’s important to be available whenever prospects need to ask questions.
Invest in a live chat software as it’ll allow people to connect with you 24/7 and schedule appointments even without necessarily speaking directly to you.
3. Invest in SEO
Do you want your website to be at the top of the search engine results so you can gain more visibility? Then you have to implement a very powerful SEO strategy!
Sadly, search engine algorithms keep changing every day, and to thrive, you always need to stay updated with these changing algorithms.
As a realtor, spend more time on SEO. Keywords are a key part of SEO as prospects use these keywords to search for information online.
To ensure that you’re using the right keywords for your business, always do keyword research and add them to your blog posts and articles.
Other elements of SEO to consider include the following:
- Social media pages
- Online directories
- Title and meta descriptions, snippets, and readability
The highest-ranked material on Google is between 1,140 words and 1,285 words. Hence, it could be a great idea to write high-value, long-form Content regularly.
4. Pay-per-click advertising
Pay-per-click advertising, also known as PPC, is a digital marketing strategy popularly integrated by real estate agents who are seeking potential clients that may genuinely be interested in their offering,
It is an amazing method for realtors trying to create new leads through advertisements to pay for each time the ad is clicked on.
Pay-per-click ads are used for the direct targeting of potential leads, and unlike other forms of ads, it has a significant benefit that makes them unique.
The main benefit of PPC ads is that you are not charged until someone clicks on your ads. Marketers average over 2.47% conversion rate with AdWords, according to research.
With PPC ads, the algorithm usually targets prospects who have previously searched for terms related to the service you’re offering using Google or any other similar search engine.
5. Content marketing
You can’t talk about a responsive real estate website without talking about content marketing. Without valuable Content, a highly responsive, mobile-optimized website is just a huge waste.
Content marketing is a very important part of SEO as it’s your best bet to have your website indexed. Website content also helps to build a reputation as well as to connect with your prospects.
One of the ways to utilize content marketing is through blogging. A blog is an effective way to level up your SEO, create a positive online reputation, and provide your clients practical advice on purchasing or selling a home or other property.
It may interest you to know that responsive websites with a blog often have 434% more indexed pages, which helps real estate agents achieve better SEO.
You should write articles, reviews, and guides to help your prospects, buyers or sellers, make informed decisions. The Content of your website must solve a problem and provide answers for buyers and sellers to their most pressing real estate questions.
6. Virtual tour hosting
The virtual tour hosting strategy is a very successful digital marketing strategy in the real estate industry.
This strategy doesn’t just generate 49% faster revenue for marketers than non-video users, it also aids customers in streamlining the home buying process as potential clients can have an idea of exactly what a home has to offer.
It’s always difficult to purchase a home, and that is why your potential clients need you to help ease the entire process.
Here are a few things to keep in mind to have a successful virtual tour:
- Use the actual footage of the home and not digital illusions
- Ensure that the tour is user-friendly and created in 3D
- Make sure your video is engaging and responsive, both on mobile and desktop
You can follow the following few processes below to achieve that:
- Make new or revised lists.
- Create touching stories.
- Create team bios.
- Write relevant blog posts.
- Share varied Content and listings which are relevant to what your prospects are looking for.
7. Listing on Real Estate Listing Sites
As a real estate agent, listing properties on real estate listing sites might just be what you need to be successful.
They’re essential because, with them, you can serve both buyers and sellers alike. A full-fledged listing will provide adequate information for both buyers and sellers to consult.
Listings add a lot of value to the credibility of a Realtor and satisfy the inquisitiveness of interested property sellers and buyers.
For example, if a buyer visits the page and loves the listings displayed there, he will feel much more confident and secure in approaching the services of the website and the realtor.
Listing sites such as Zillow, Realtor.com, Trulia and MLS are amazing places to share those listings. You might want to check them out.
8. Host A Webinar
For successful digital marketing, real estate agents ought to share all their expertise as it establishes them as an authority and causes lead to want to work with them.
One of the many ways to do that is by utilizing techniques such as online workshops and webinars. By doing so, you can reach a large audience while staying relevant in the real estate industry.
One webinar hosting tool that will be of help to you is GoToWebinar. It makes the creation and hosting of webinar events easy. It is also extremely user-friendly from both ends of the operation.
For real estate agents, generating inbound leads is a crucial part of business, and how better to do it than by getting your name and expertise out there?
In real estate marketing, a funnel is a system that you’ve established to guide prospects online into becoming paying clients. An effective digital marketing funnel nurtures these leads until they are ready to either buy or sell, regardless of the stage they are at when they get into your pipeline.
For an effective funnel, you have to create content to fit the different stages of your prospects. Multiple marketing channels are used for prospecting as it allows you to connect to the buyers and sellers at different points.
For example, in the “Attract channel“, you ought to create more educational content which will identify you as a real estate expert and start a conversation that’ll invariably lead to building customer relationships.
The “Engage channel” is used to show why you are the best fit for solving the real estate needs of your prospects. Here, you have their attention, and so, you must build the know, like, and trust factor of your brand.
The “Delight channel” has to do with delivering excellent service and providing a 5-star customer experience that’ll make the seller or buyer, not just a client but also an advocate for your brand.
10. Create Real Estate Email campaigns
It doesn’t matter what industry you’re in, an email marketing nurturing campaign is an invaluable tool for connecting with new leads and keeping your current clients interested in your service.
It should be noted that emails are considered one of the most effective real estate digital marketing techniques. A well-executed campaign will guide potential customers through planned activities based on their buyer profile and past interactions with you.
According to a recent report, it was revealed that up to 86% of consumers would prefer to receive emails.
However, the more pertinent your Content is to your potential or present clients, the more likely they will open the email to read what you have to say.
To always produce the desired results, you must ensure that the Content you put out is relevant to what your audience is looking for.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.