Lead generation is the lifeblood of a successful real estate agent, and the average realtor spends over $2,000 per month on lead creation to keep their firm running.
Most realtors spend a lot of money trying to generate leads without any considerable Return On Investment. Similarly, achieving a successful career will be twice as hard until a realtor can grasp the perfect lead generation strategy.
The good news is that there are several low-cost alternatives to generate leads that will convert and land you a great deal. And in this article, we will be highlighting the 8 powerful real estate lead generation ideas for new agents and realtors.
You may not consider social media to be your best bet when it comes to real estate lead generation, but now is the time to start harnessing the incredible power it has.
In this day and age, incorporating social media into every aspect of your business is crucial. Social media is effective for fostering sales leads, and it helps boost branding. This increases your business’s ROI because it allows you to easily reach a broad audience at a minimal cost.
Whether it is building brand awareness or boosting sales conversions, you get more by simply posting on social media. Social media platforms like Facebook, Twitter, and Instagram will help you connect with potential clients by opening a dialogue, sharing advice through posts, and even forging an ongoing relationship with buyers, sellers, and renters.
Sharing your content on social media can be a simple way to generate leads and attract potential clients. You can share text, images, videos, and links in which other social network users can interact.
The great thing is that you never have to run out of ideas for social media postings. There are numerous types of content and countless ways you can do more with it. Some engaging social media posts you can try are infographics, polls and surveys, lifestreams, webinars, videos, and even competitions.
2. Social Media Ads
Another way of generating leads for your real estate business is by running ads on social media platforms such as Instagram, Facebook, and Twitter.
Social media ads are quick and effective. They have a cost but offer countless profitable opportunities to introduce your real estate business to more potential clients. Because these adverts are targeted, you can reach the right audience on these social networks.
Facebook offers some advertising tools which are specific to agents. The platform specifically provides Real Estate Ads, which use retargeting to provide realty-tailored ad content to prospective clients.
Facebook identifies these individuals by downloading a “pixel” on the website of the agent and tracking those website visitors on Facebook. This retargeting method minimizes cost and lets you focus your ad spend on prospects who have already indicated they are in the market.
Just like Facebook, Twitter advertising can potentially drive enormous traffic to your brand. Like other forms of advertising, you must be aware of your target audience and their behavior.
Twitter ads are quite inexpensive to create, and statistics have shown that users spend 26% more time viewing ads on Twitter than on other social media platforms.
Instagram and TikTok ads are also great for lead generation, especially if you’re targeting younger clients, although they’re a bit more expensive. Make sure to work with distinctive images, strong contrasts, and striking colors. When done right, they yield huge results.
3. Real Estate Framing
Framing is an effective way of generating leads in real estate. In framing, you’ll present a piece of information in a way that’ll make your prospects react the way you want them to, thereby increasing your conversions.
As a real estate agent, you can make use of either positive framing, which focuses on what the prospect stands to gain, or negative framing, which taps into their natural fear of losing out on something. Either way, you’re trying to get them to make the decision you want them to make.
Many may consider real estate postcard marketing to have gone out of fashion, but even today, postcards are effective in generating leads. Pulling on every string you have in such a competitive industry is important. Making use of a multichannel marketing approach to reach your target audience in different locations gives you an edge.
Many agents are aware that direct mailing is important for lead generation, but only a few make use of direct mail as a marketing tactic. With real estate postcards, you have an effective marketing tactic for generating leads and building brand awareness. They can also be used for follow-up communication, upcoming listings, just-sold properties, open houses, and more.
These real estate postcards are often only 5×7 inches in size and should be designed to be very attractive to clients. It’s always a great idea to incorporate a positive customer review on your postcard and even to sometimes use humor to get your message across. However, it is important to remember to use the ‘less is more” mindset with your designs.
We advise that you keep to a minimalist design as much as possible. Make sure it includes your logo, contact information, and more details about your business on the reverse side. See the description below or visit https://soldouthouses.com/pro/ to learn more about our real estate Postcard Templates.
4. Networking
Networking is essential for the success of any real estate business. Any realtor looking to compete and thrive must learn how to leverage networking to generate leads.
One way to do that is to attend and actively participate in conferences and industry events. These conferences are opportunities to learn about innovations and new market information your colleagues are using.
You can also expand your geographical network by engaging with influencers from different geographical areas. New connections will mostly offer new strategies and ideas.
Another tool for networking is business cards. Business cards are very easy to hand out and can help you gain new clients and also gain referrals from existing clients.
Real Estate business cards represent your professional identity and utilize the power of networking to generate leads and turn them into clients. Quality cards get the job done more effectively. The quality and the design can go a long way in getting prospects to reach out to you. Take it very seriously.
Your card should always contain 6 things: your full name, job title, phone number, email address, website or portfolio links, and a summary/objective. You can hand them out at any event where you can make professional connections, such as industry networking events, trade shows, or even during social events.
5. Open houses
Having an open house gives potential buyers a chance to have a first-hand experience of a residential real estate property. Many agents host open houses to expose more people to a home for sale and to secure the interest of buyers.
Every home is different, even when they have a similar structure and are in the same neighborhood. An open house is basically a scheduled time when potential buyers can walk through and view a house or other dwelling at their leisure or with the guidance of a realtor. Rather than a short one-on-one appointment with a broker, an open house gives buyers more time to look around.
When an open house is scheduled, the current owners or renters usually vacate the home. You can also have snacks and drinks to entertain these potential clients. Hospitality always leaves a great impression.
6. Video Marketing
With photos and videos, the latter always wins! Any listing that includes video content will most certainly perform very well, as the prospects can view the interior and exterior of your listings easily.
Video marketing uses video content to frequently engage prospective clients on social media or on platforms like YouTube. It requires a higher-investment strategy since it requires videography, editing, and potentially actors, but it’s worth it!
You can post different kinds of videos, such as live tours, question and answer sessions, real estate listing videos, tips and tricks on buying and selling properties, interview videos, and a lot more to generate leads as a realtor.
7. Building a professional website and sales funnel
A professional website is an important marketing and advertising asset. It gives you a strong and credible online presence, sets you apart from the competition, and gives you a platform to communicate all the important information with your client in whatever style or design you prefer. Although there are numerous ways to build a website, two of the easiest are to use a website builder or to use WordPress.
Within your website, you can put your sales funnel to work. The sales funnel refers to the steps involved in the automated process of turning someone into a paying customer. It includes a series of strategic relationship-building experiences that takes the traffic from your target audience and funnels it into high-value customers.
The “funnel” is a visual representation of the entire journey. First, a member of your target market comes across your marketing effort and becomes a prospect. They will then arrive at your website and become a lead. Finally, they make a purchase and become a buyer.
Your website should also serve as a direct lead-generation platform. To achieve that, add lead generation forms to your site. “Lead gen forms” are online forms which site visitors can fill out with their contact information. You should put these lead generation forms on pages of your site that get the most traffic to maximize their visibility and increase the likelihood of someone filling them out.
8. Content marketing
Have you ever heard the saying, “Content is king?” There’s a reason for that. Whether you’re putting out articles or TikTok videos about the happenings in real estate in specific areas, content marketing is a very effective, organic way of lead generation.
Content marketing is a strategic marketing strategy that concentrates on developing and delivering useful, relevant, and consistent content in order to attract and keep a well-defined audience and, ultimately, generate lucrative consumer action.
Many agents are so focused on pitching their properties and services in a bid to land sales. However, you can take an alternate approach to content marketing. Your priority should be to provide prospects and customers with relevant and valuable content that will assist them in resolving their problems.
This draws more clients to you as they seek ways to address their own challenges. It also builds trust and reputation, helping you form relationships with potential clients that you can nurture into paying customers.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.
