Do you want to close more clients and outperform your competition?
Then it would be best if you use scripts that have been proven to be excellent and can launch you to the top of your real estate market. Go through the article to the end because this article will reveal successful realtors’ secrets that have given them ground-breaking closing rates.
According to research findings, 80% of “non-routine” purchases, such as a home, are purchased after at least five follow-ups. That’s right, 80%.
In addition, a stunning statistic indicates that 63% of those clients who contact you today will not buy for at least three months. If you do not follow-up with your real estate leads over and over again, you will undoubtedly miss out on a large number of customer sales.
By following-up, leads may lead to additional business and keep you at the forefront of people’s minds. Even if someone isn’t ready to purchase or sell a property right now, they may be at some point in the future. And, if you consistently appear in their email, you’ll be the first agent they contact.
In this article, we will share with you the best real estate follow-up methods and scripts that turn leads into clients. If you are a realtor who wants impressive results of your close rates rather than wasted efforts, you definitely need to read the article to the very end.
1. How to follow up with SMS
As a real estate agent, if you haven’t thought about utilizing text messaging to engage with your prospects, let me call your attention to an intriguing fact.
The National Association of Realtors survey indicated that 62% of all home purchasers prefer their realtor to communicate property details through text messages.
But shockingly, just an estimated 5% of realtors presently communicate via text. There’s no dispute that texting will make your conversations speedier and more efficient.
But texts are significantly different from other communication channels since they have a character restriction and demand that you explain your argument in brief.
Therefore, establishing the correct messaging for this channel will take considerable consideration. In this piece, we’ll go through various real estate SMS Scripts that you may use as inspiration to construct your own messages.
The good news is that you don’t have to be the best writer to develop a successful text message script. With a little coaching, anyone can compose a superb SMS to captivate their audience. The real estate text scripts that we’ll go through will supply you with that guidance that might be the golden piece for you. Here is a blockbuster buyer script example.
Hi Paul, this is Agent Bob of Evan’s real estate firm and I am looking forward to talking with you about your home search. I will try calling as soon as I can, but in the meantime, are there any homes you want to take a look at?
A seller can also be convinced by typing something like:
Hi Paul, this is Bob working for Evans brokerage. Thanks for reaching out about your lead magnet. I’m excited to help you. I’ll be sending your lead magnet to your email within the next 24 hours.
It is important to send the next text immediately after the previous one.
I would also love to schedule a quick 10- to 15-minute meeting to explain what’s going on in the market right now. Is 4 pm on Friday good for you? Or would 3 pm on Saturday be better?
2. How to follow up with Email
Whether you’ve just shown a potential buyer around the most expensive property on your books or you’re trying to pursue a sequential property flipper, when it comes to real estate, a strong follow-up email game may be worth millions of dollars.
Buyers are becoming progressively younger, and that indicates they are increasingly choosing online contact rather than phone conversations or face-to-face encounters.
So while realtors pride themselves on their interpersonal skills as well as on property knowledge, nowadays it’s just as necessary to be excellent at communicating using email.
To develop captivating email copy that establishes lasting relationships with your real estate prospective customers, you have to customize it and make it relevant to them. This will make them feel that you know their exact desires. You must finally conclude with a call to action.
If you’re dazzled by all of this, don’t worry; we’ve got you covered; you can make your email stand out by utilizing our email script, like this one: Mr. Paul still remains our outstanding sample client in these scripts.
A buyer script can be as follows:
Hello Mr. Paul,
I’m checking in to see whether you received the listing information I provided you last Monday.
I’d love to hear your thoughts on the properties I’ve posted. Did any of these capture your attention? Or are they lacking key characteristics that you’re seeking in your new home? If that’s the case, I’d like to provide you with information concerning some of the other fantastic properties on my list.
As always, I’d be delighted to schedule a meeting with you in order to view any homes that interest you.
Please do not hesitate to contact me if you have any comments or questions about any of the properties.
Thank you very much.
Fantastic! This is a way to make a buyer become interested in your properties.
A seller might require something like this:
Thank you so much for taking the time on Friday to discuss the prospective sale of your house – it was a pleasure to meet you!
To validate some of the information you provided, you have a timeframe to sell your house and feel it is worth roughly $2000000. Is this still true?
The following stage will be for me to develop a bespoke valuation report, which I will give you by the end of the week. Do you have time next week to discuss the report?
In the meanwhile, if you have any queries or issues, please do not hesitate to contact me.
Thank you very much.
Research reveals that 44% of agents lose by ceasing to send emails after one “no,” and 22% give up after two “no’s.” That indicates that two-thirds of realtors never follow-up an additional time, which means they might be losing a lot of business deals. These scripts can assist you in getting started with your email journey.
How to follow up with a phone outreach
We can all acknowledge that doing follow-up calls is one of our least preferred hats to wear as real estate salespeople.
However, you should know what is most essential to them from the initial chat since this will impact what you say in your follow-up conversations. It is impossible to overstate the importance of taking precise notes throughout your calls in order to prepare for a follow-up session.
Because you employ a range of outreach tactics, you will want a script for follow-up calls. This script will show you how to perform these follow-up calls flawlessly, and for illustration purposes, Mr. Paul still remains our sample client and Bob remains our smart sample real estate agent.
A phone outreach helps the realtor to understand if a client will respond to an email or SMS alert. It also creates an emotional bond between the client and the realtor. After all, the power of persuasion is in the voice!
The very first thing is to introduce yourself and remind your client that you already had a previous conversation about the property. Something like this should help:
Hello, Paul, this is Bob from Evan’s real estate. We last spoke on Friday and I am checking in to see if you had any questions or if there was anything else I could do for you.
If your client still wants to proceed with the transaction, you are a lucky one. However, we do not always get what we want and your client might want to take some time off. Do not heave a sigh of frustration or disappointment. Remain optimistic and let your client know that you understand what he or she is going through and you are willing to assist.
Oh, I understand, and the last thing I want to do is annoy you. How can I assist you right now? Can I help you with anything?
Finally, be sure to ask your client if he or she will like to receive email alerts. Some clients really do not like the pressure and they are annoyed by continual email alerts. It is your duty as their perfect realtor to understand when they need some time off. It might also be the time for you to get a bottle of malt for yourself and relax. This is an example of what your response should look like.
Hey, great man. Do you want to continue receiving email alerts?
If no, say something like:
It is not at all bothersome. I want to make sure I’m available when you are. Let me ask you a question. Can I check in to see how things are going? I don’t care when or if you decide to buy—what matters to me is that you are content where you are and that things happen when it is convenient for you. I’ll tell you what—I’ll return in two weeks to say hello. No need to worry. I want to stay in touch with you.
We have also simulated a script on how phone outreach can help sellers believe in your expertise:
Hello Paul, my name is Bob, and I work for Evan’s real estate firm. How are you doing?
I am following-up with you after our last conversation to see if you’re ready to accept a cash offer on your house.
Do you require any additional information from me? Is the timeframe I mentioned suitable for your needs? Can we arrange for me to visit the property? Ok. When and where are you available?
Perfect! I’ll email you the specifics later today. I’ll look forward to meeting you.
I know what you are thinking. What if they didn’t answer the phone?
Then you may convey your message via voicemail and not go straight to the point after a brief introduction.
Hello, Paul. My name is Bob, a real estate agent from Evan’s real estate firm. You mentioned that you want to sell your house when we chatted last week. I just wanted to check in and see how things were going.
If you know the client well enough, you can also add information that your client might find intriguing. You might say something like:
Do you know that you can get your dream house in Minnesota at almost the same price of your current house?
So that is it!… Now you know what to say and write to your clients when you want to follow up with them on their decisions.
Cold Calling Script for You: 100% Workable Real Estate Cold Calling Techniques That Really Work.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.