Are you looking for novel marketing ideas to attract more clients and help you stay one step ahead of your rivals?
It’s no secret that the real estate industry is extremely competitive, which is why 73% of realtors fail in their first year of business and an astounding 87% fail in their first five years.
And to survive in this competitive industry, marketing is one of the essential skills you should master. In this article, you will discover 6 creative out-of-the-box effective real estate marketing ideas you never thought of that get more clients.
Today’s digitalized world offers so many ways that realtors can use to approach potential clients. The question is, are all the marketing strategies effective? Let’s learn 6 real estate marketing ideas you never thought of getting more clients.
1. Video Marketing
Video marketing has shown to be incredibly effective across all industries. Research indicates that video marketers receive 66% more qualified leads each year and see a 54% rise in brand recognition.
Furthermore, marketers who use videos will be able to expand their business 50% faster than those who do not. As a result, an increasing number of real estate agents are turning to real estate video marketing to increase leads, differentiate themselves from the competition, and aesthetically showcase their listings.
With over 2.3 billion users, your real estate brand will benefit significantly from the inclusion of YouTube videos in your video marketing campaign. Having a YouTube channel with quality content will improve your real estate SEO since videos have been said to make up 82% of all web traffic.
Videos of your most desirable listings that showcase the property’s best qualities should be posted on your channel. When people realize how good your videos are, they will undoubtedly want to list with you when they are ready to sell their houses.
Your YouTube channel’s material ought to be instructive and educational. You should be able to provide your listeners with value that keeps them on your channel. You may talk about when to buy houses cheaply, what blunders to avoid when buying or selling, how to move, or even neighborhood evaluations. This would persuade your audience that you are an authority on the subject.
Videos are fantastic because they can be used practically anywhere online to grab users’ attention. So many platforms and channels support the dissemination of video content, so the same video material you produced for your YouTube channels should be shared on other platforms like your Website, Tik Tok, Facebook, Instagram, and Twitter.
Unquestionably, the most important type of content to post at the moment is short-form video content, like that seen on TikTok, Instagram Reels, and YouTube Shorts. As attention spans decrease globally, it is more crucial than ever to capture your audience’s attention quickly and keep them interested.
Utilizing these short video content platforms is the best way to achieve this because the videos are brief, interesting, frequently catchy, and encourage user interaction, all of which help to increase your online presence.
Being a relatively new site, Tiktok’s content has a unique look from that of other platforms. Since the app is populated by millennials and Gen Z users, you should ensure that your content appeals to the personas that are present there.
For this reason, whether it be popular songs, filters, or dancing styles, you should consider adopting Tiktok trends and adapting them to fit your real estate marketing approach. Majority of trending videos on TikTok are under 30 seconds long but receive millions of views, making them an accessible tool to expand your following and establish your authority.
One of the most popular new post formats is Instagram reels. Reel is a platform that lets you make quick movies, sync them with music, add effects, and share them, just like TikTok.
Including Reels in your video marketing strategy is unquestionably worthwhile because many businesses are already stepping up their Instagram game with Reels to enhance audience engagement, brand visibility, and possibly go viral on the platform.
2. Running a podcast
An effective strategy to interact with your audience and promote to them in non – traditional ways is to run a podcast. It is a powerful tool for marketing your business because it has more than 380 million listeners worldwide.
Using podcasts regularly to engage your audience is an intriguing tactic for holding their attention. By podcasting about real estate and other relevant issues, you will be able to reach out to a large number of potential buyers on a more personal basis, which will eventually benefit your business.
When coming up with podcast subjects, you should search the web for noteworthy real estate market trends, intriguing news, and blog posts. There are countless subjects you can discuss; even personal experience-based counsel would be appropriate.
You may occasionally bring on another prosperous agent to your podcasts to share their stories as well. Just make certain that you can thoroughly and accurately explore those subjects so that you establish yourself as an expert. If you want more tools & templates to get more marketing leads, check out the description below or go to Soldouthouses.com.
3. Guerilla marketing
Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company.
The element of surprise is key to guerrilla marketing. Realtors need to provide their target markets with unexpected offerings. It captures an audience’s attention in ways conventional marketing cannot by adopting unconventional and low-cost techniques.
A lot of conventional realtors still stick to conventional marketing strategies because they’ve been proven to be effective. However, innovative thinking is necessary to establish your brand and differentiate yourself from the competition.
You can hand people business cards in unconventional materials. For example, you could put a business card in an envelope that appears like a shopping voucher and hand it out to people. They’ll discover a business card with an invitation to come house-hunt with you when they open it.
You can leverage trending events to make jokes or memes about them, which you can connect to your business. In 2016, a realtor gained notoriety for making a joke out of an American situation which had people threatening to leave the country and relocate to Canada by putting up different billboards and offering to sell the houses of those who were ready to move.
You can pull off any appropriate publicity stunt that’ll draw attention to your brand. A compelling piece of content will sell itself since many people will want to share it with their friends and make jokes about it, which will generate publicity. Who knows, it might reach someone who would be interested in your services.
There are no limitations when using guerilla marketing techniques. You are completely free to express yourself. You will create a lasting impression on your target audience when used correctly.
4. One-day lease
It is quite strange that we make decisions almost blindly about a transaction as important as acquiring a house. What we suggest is a form of Airbnb marketing idea. The same way you can get a test drive for a car before buying, let potential buyers take the house for “a test day.”
Let the family or the person buying spend a night or a day alone, unsupervised, and live in the house like it has already been paid for. Yes, you can attend open houses, walk through a home, and take pictures, but none of these give the entire experience of living in the house.
Of course, you must persuade the sellers to allow the property to be used for a specific time and get their valuables in a safe room or locked up in drawers. You also need some paperwork for a signed agreement to cover any possible damages made by the potential buyer.
The current homeowner can make the home available through their own Airbnb account or just simply make it like a listing on your real estate portal. The deal could be to have the buyer spend a night, or a full 24 hours, or even just a morning till the evening of the same day, as long as the current owner agrees. Buying a property is an emotional decision, so offering the opportunity to bond with the house you’re about to spend a lot of money on is an offer no one will refuse.
This marketing idea is for a potential buyer who actually is interested and has shown substantial interest in becoming your client.
5. Google maps marketing
Google Maps is a hidden gem of a tool for realtors and has the power to completely transform the way you promote real estate.
Google Maps marketing is one of the most practical and accessible local marketing options because it makes it simpler for prospective clients to discover you if your company is featured on Google Maps.
Realtors who use Google Maps marketing update their Google My Business pages with pertinent information, such as service times and client testimonials, in order to rank higher in search results. This increases their visibility, which in turn brings in more clients.
The desire to relocate is common among potential buyers, but they often struggle to understand what the neighborhood where their future house will be located is like.
Using Google Maps, however, your potential clients will be able to view the property’s location as well as do a quick neighborhood assessment, providing you with an advantage over other realtors in the area.
6. Running educational webinars
Technology developments have made it possible for real estate agents to reach potential clients in an almost limitless number of inventive ways. Webinars are one of the most engaging and effective.
In general, all facets of the real estate industry, including purchasing and selling, require some level of credibility and trust to be built in order to win over potential clients.
Clients looking to purchase or sell their property want a realtor who can exhibit a thorough understanding of the present market and insight into emerging trends. By hosting a webinar, you have a chance to extensively educate them on these topics.
By hosting webinars, you may also share your unique perspective and solutions to the most pressing problems your participants will likely face. These problems for sellers include how to price their homes fairly, sell for a profit, or get offers from buyers. For sellers, these problems may include how to successfully negotiate prices, how to stay clear of conveyancing problems, how to find a suitable property, and many other things.
You should be available for queries from the audience during the interactive portion of the presentation so that you can respond and establish your credibility as an experienced and dependable realtor.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.
