Have you been wondering how you can generate traffic and leads? Are you thinking about having a strategy that eventually converts the leads into clients?
Every real estate agent has a marketing strategy, some accompanied by a significant marketing budget. So, how can you beat them and stand out?
Fortunately, you can use a few strategies to set yourself apart. In this article, you’re going to look at some essential real estate marketing tips to become the top 1% real estate agent.
Marketing guru and author Gary Vee has been quoted as saying that it’s more valuable to build a consistent brand so your target market can come to you.
Did you know that roughly 80% of all real estate agents who make $150,000 annually have a website? These statistics from the National Association of Realtors are mind-boggling. Apart from their websites, these agents also have profile pages on their brokerages’ websites.
Branding is an essential aspect of your real estate career. Branding refers to the unique abilities and skills that help you stand out from other real estate agents. During the branding process, you need to determine what makes you different, who your target market is, who you are exactly as a business, and what your clients should remember about you.
Once you have all that figured out, you can then ensure that each of your marketing strategies highlights your brand. Whether you choose social media, brochures, guest blog posts, or postcards, your message should remain consistent.
Have your target market in mind when creating your brand. If you’re talking to everyone, it’s likely that you’re talking to no one. Define what type of properties your target market is looking for, the market’s demographic, and which channels you’ll use to reach them.
For example, if you specialize in commercial real estate, it doesn’t make any sense to have a cool trendy website. Using slang or emojis in the website copy would even be more disastrous. Your marketing efforts wouldn’t connect with your target audience. Remember, the goal is to make the audience view you as a brand they can trust.
All in all, ensure that all your marketing efforts, from social media posts to pamphlets, should work together and tell a similar story. This is how you build a consistent brand.
2. Create Video Content and Virtual Tours
Various audiences around the world are changing their preference for content. People are now consuming more video content than before. With the emergence of platforms like TikTok and Instagram reels, you simply can’t ignore video content.
Video content is now a powerful tool for real estate agents. You don’t have to have a huge budget for effective video content. You can start with explainer videos explaining to your audience who you are and why they should choose you.
While standing in front of the camera may not be everyone’s choice, try pretending to be a salesman who’s pitching a few business executives for a deal worth a couple of millions. Go ahead and even watch Steve Jobs’ videos and see what you can emulate.
You want people to watch your content and feel that they can trust you. As such, you don’t have to be too serious. Add a little bit of your personality, whether it’s some humor or sarcasm. Personality can play a huge role in your client’s decisions. In addition, you want to fuse property virtual tours in your marketing strategy. Buyers love virtual tours since they provide a perspective of what the property looks like before they attend a showing.
While you can start with simple video walkthroughs, you’ll eventually need to hire a professional real estate videographer with the appropriate equipment for this task. They can use drones to offer your audience a full 360° experience from all angles and heights.
3. Use the Right Marketing Tools
Successful real estate agents use the right tools for their marketing strategy. For example, everyone is on social media these days. This means that ignoring a social media presence would be a grave mistake for any real estate agent who wants to grow their career.
You can use Facebook, Instagram, Pinterest, and LinkedIn to promote your property listings’ photos. Also, use Twitter to see what people are talking about and engage with buyers and sellers.
Have custom profiles and bios on each platform since each channel is different. Post regularly to make your strategy effective. Successful agents know that it takes consistency to gradually build an audience. Use the right hashtags in your posts to reach a wider audience.
Another marketing tool to integrate into your strategy is email newsletters. Email newsletters have been proven to be effective for many years. This tool helps you build trust between you and your prospects and former clients.
Create an email newsletter to reach out to your audience regularly. You can use this tool to highlight new listings, share local news and industry events, or provide links to new articles on your blog.
The right marketing tools in your strategy can make or break your business. That’s why our Pro Membership gives you a chance to access all the right marketing tools and reach your target market. Visit https://soldouthouses.com/pro to start your 14-day free trial.
Our toolkit provides you with everything you need to get more leads and close more deals whether you’re a total rookie or a seasoned realtor.
4. Establish Connections
Real estate is a relationship business. Experienced real estate agents know that you can close many deals from your networks. Building connections provide diverse opportunities to show people how you can help them meet their investment needs. Besides, networking is the key to success in any sales role.
If you’re wondering how to start building connections, you can start by attending local industry events, conferences, and seminars. Such events give you a great opportunity to meet other professionals in the industry, learn new market trends and marketing tools, as well as gain a few career tips.
Also, don’t just seek professionals in your field or local area. Sometimes, a great client can be developed from a property inspector, contractor, or land developer. These professionals sometimes know people who are looking to buy or sell their properties and may refer you to them.
Working with other professionals can build a great referral team. The referral team can also include real estate attorneys and mortgage lenders. These relationships ensure that you refer your clients to trustworthy and competent people.
Reach out to old clients and professionals that you’ve worked with in the past. Invite them for coffee or lunch and let them know that you’re still available for work. If they aren’t currently looking for an agent, they’ll remember you when they want one or when someone else in the network needs one.
5. Offer Free Insights
Most clients want to get value and insights. Offering them that for free builds trust. For example, you can include a free home valuation tool on your website where visitors can enter their home addresses. They’ll be prompted to enter their email address before viewing the valuation report. That gives you new leads.
Starting a blog is another way to offer value. People want interesting, informative, and valuable content. In fact, 47% of all buyers go through 3-5 pieces of content before contacting a sales representative. Offering your website visitors information greatly increases your chances of working with them.
A blog not only allows you to demonstrate your expertise in your local market but also provides potential clients with value. Blogging should be a vital aspect of your real estate marketing strategy.
I became a realtor when I was 25, Right now I’m a digital marketing expert helping realtors, brokers and real estate agents generate more leads online.
